How to make cost analysis for Video Streaming Project?

Latency needs

The first thing should be to determine your latency requirements, and then ask if your service requires interactivity or not. For instance, if you’re live-streaming a webinar, conference, or presentation and if there would be a plan to take questions from the audience, then you should consider ultra-low latency and eventually WebRTC as a streaming protocol. Other use cases include online video games, online casinos, sports betting, auctions, video chat, etc., all of which require the audience to interact close to real time. Or you can even consider surveillance cameras that perform online monitoring and require intervention in real time by security or watch guards.

How Your Service Scale

Global Existence

According to your answers above questions, pricing will vary based on how you offer your service. For instance, if you plan to offer your service globally, then you should design your service to be reachable global literally and if you will prefer Low Latency Streaming for your service, then your cost will be less than using an ultra Low Latency Streaming global solution. Mainly, it’s because of using global CDNs which already support HLS or CMAF protocols via replication and there are many price competitive CDNs in the market that you can easily integrate with one click. Their costs are much cheaper than using CDNs which offers re-streaming of WebRTC protocol.

Streaming Data Consumption

Another criteria could be the number of audiences that will use your service. It’s mainly because of data consumption while streaming. If you will have multi-thousands of viewers, then it should be wise to look for a public data network that offers the cheapest data streaming cost or no cost at all. For instance, Ant Media’s partner company OVH is one of the well-known global data centers and they don’t ask a penny for data streaming cost at all. In addition, the video quality that your service will offer could be HD or SD, but it should be kept in mind that better video quality requires almost 50% more streaming data consumption.

Service Time

One of the most significant criteria while calculating the cost is if your service will be up and running all the time or it will be used once in some time. For instance, if your service is planned to be used from time to time, then public cloud networks such as AWS and Azure would be a suitable environment to keep your cost as low as possible. It’s mainly because of paying capability offered by those networks for only per hour usage for the infrastructure, service, and data consumption.

On-Premise or Hosted or OVP Solution


Another criteria, maybe one of the most crucial ones, is the platform or vendor selection. Do they really support all the features that your project requires and have a charging model flexible enough to keep your initial cost low? Some of the key features that vendor or platform should support are listed below for your reference,

  • Compliant with the latest proven ultra-low or low latency streaming technologies, with fallback mechanisms in between
  • Enriched with features bundling together into a single product package with backward compatibility
  • Supports dynamic adaptive bitrate management, targeting both low-bandwidth and high-bandwidth end users
  • Provides mobile SDKs as part of offering to enable quick delivery of solution
  • Demonstrates proven performance with low scale infrastructure
  • Exposes well defined APIs to manage and integrate your service quickly and efficiently
  • Supports all type of encoding formats which are mostly valid and/or used in the market
  • Is capable of scaling up vertically and horizontally in auto scaling mode
  • Works in fully transparent mode to expose all chargeable elements to give an overall idea about initial and operational costs
  • Provides flexible offerings on public cloud networks such as AWS, Azure, Digital Ocean, etc., as well as private clouds or even on premise solutions,
  • Offers various pricing mechanisms such as hourly, monthly, or annual-based charging or a perpetual license that can cover any consumer in the market
  • Has a well-organized, competent, and agile team offering support and professional services worldwide
  • Is a global player with well-known and reputable customers


We have gone through many selection criteria that will help you to make cost analysis for Video Streaming Project.



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Ant Media Server

Ant Media Server

Ant Media Server, open source software, supports publishing live streams with WebRTC and RTMP. It supports HLS(HTTP Live Streaming) and MP4 as well.